SoundLink Max
Max is the newest iteration of Bose’s successful SoundLink portable speaker line - epic stereo sound in a rugged portable package.
As Principal Designer for Bose’s Out Loud Audio category, I drove the strategic roadmap and new product design briefs. To support this strategy, I led a design language refresh to attract a more diverse audience and build an efficient platform for limited editions and collabs.
A design tool kit was assembled capturing vital input from Brand Design Language to CMF goals.
Early concepts explored a range of directions from evolutionary designs that retained visual equity to more transformative directions, aiming to create stronger excitement and deeper connection to our target customers’ needs and aspirations.
Concept theme refinement.
Handle exploration
Playful purpose
Softer, exaggerated affordances introduce clear differentiation and enable greater flexibility in color, material, and finish exploration.