SOUND IS POWER.
A simple, yet powerful phrase driving the evolution of the Bose Product Design Language into a cohesive visual system that reflects the Brand’s new positioning:
Obsessed with sound. Hearing it, feeling it, living it, being moved by it. Sound is the first thing we turn to when wanting to feel emotion at the deepest level.
Working alongside the Director of Industrial Design and in close collaboration with MNML Studio, I co-led the modernization of Bose’s 12-year-old product design language. Aligning our hardware design with new leadership's broader brand overhaul.
*Designed in collaboration with MNML Studio
Connecting Brand & Product
Expressing power through strong geometric profiles
Form and material intersections build visual interest
Seamless - an expression of sound innovation and sense of magic
Purpose built is powerful - dialed in to express what makes each product perform
Design Guide
Documenting the guard rails that drive design decisions, ensuring cohesion and allowing room for creativity.
